google CloudのCloud Retailを実装する(1) GTMでリアルタイムイベントを記録する

dataLayer.push({ ecommerce: null });
  dataLayer.push({
    event: "view_item",
    ecommerce: {
      items: [{
        item_id: "SKU_12345",
        item_name: "Stan and Friends Tee",
        affiliation: "Google Merchandise Store",
        coupon: "SUMMER_FUN",
        currency: "USD",
        discount: 2.22,
        index: 0,
        item_brand: "Google",
        item_category: "Apparel",
        item_category2: "Adult",
        item_category3: "Shirts",
        item_category4: "Crew",
        item_category5: "Short sleeve",
        item_list_id: "related_products",
        item_list_name: "Related Products",
        item_variant: "green",
        location_id: "ChIJIQBpAG2ahYAR_6128GcTUEo",
        price: 9.99,
        quantity: 1
      }]
    }
  });

dataLayer.push({
  event: "view_item",
  evCategory: "engagement",
  evAction: "view_item",
  gtm-item_movie_url: null,
  products: [
    {
      gtm-ec_item_id: "KK23",
      gtm-ec_item_brand: "002",
      gtm-ec_item_variant_color: null,
      gtm-ec_item_variant_size: null,
      gtm-ec_item_sku: null,
      gtm-ec_item_placeholder: "KK23",
      gtm-ec_item_category_code: "10",
      gtm-ec_item_subcategory_code: "1005",
      gtm-ec_item_sales_type_name: "通常",
      gtm-ec_item_sales_type: "P",
      gtm-ec_item_label_new: "0",
      gtm-ec_item_label_restock: "0",
      gtm-ec_item_label_freeship: "1",
      gtm-ec_item_label_return: "1",
      gtm-ec_item_review: 41,
      gtm-ec_item_price: 11000
    }
  ],
  gtm.uniqueEventId: 40219
})

<script>
var ga_cookieid = {{GA visitorId}};
var event_time = {{【RetailAI】eventTime}}
var user_id = {{DL_gtm-customer_id}}

dataLayer.push({ cloud_retail: null });
dataLayer.push({
      'cloud_retail': {
        'eventType': 'home-page-view',
        'visitorId': ga_cookieid,
        'eventTime': event_time,
        'userInfo': {
            'userId':user_id
      }
      }
      ,'event': 'cloud_retail_home_page_view'
    });

</script>

<script>
  var ga_cookieid = {{ga_cookieid}};
  var event_time = {{event_time}};
  var user_id = {{user_id}};
  var product_data = {{product_data}};
  var productDetails = [];
  var user_agent = {{user_agent}}
  var attribution_token = {{attribution_token}}
  
  for (var i = 0; i < product_data.length; i++) {
    var product = product_data[i];

    var productDetail = {
      'product': {
        'id': product.id
      }
    };

    productDetails.push(productDetail);

  }

  var dataLayerObj = {
    'cloud_retail': {
      'eventType': 'shopping-cart-page-view',
      'visitorId': ga_cookieid,
      "attributionToken": attribution_token,
      'productDetails': productDetails,
      'userInfo': {
            'userId':user_id
            ,"userAgent": user_agent
      }
    },
    'event': 'cloud-retail-shopping-cart-page-view'
  };

  dataLayer.push({ 'cloud_retail': null });
  dataLayer.push(dataLayerObj);
</script>

<script>
  var dataLayerObj = {
    'cloud_retail': {
      'eventType': 'shopping-cart-page-view',
      'visitorId': ga_cookieid,
      "attributionToken": attribution_token,
      'productDetails': productDetails,
      'userInfo': {
            'userId':user_id
            ,"userAgent": user_agent
      }
    },
    'event': 'cloud-retail-shopping-cart-page-view'   //カスタムイベントはこちらです
  };

  dataLayer.push({ 'cloud_retail': null });
  dataLayer.push(dataLayerObj);
</script>